Bringing some PNW style to a great cause; We took what Boise State Students enjoy most in the brands they like and applied it to the Wish Makers on Campus logo.
Help a new Boise State organization find it’s identity through logo design and branding. We found inspiration from popular logos in the Pacific Northwest to create a logo that feels right at home.
- Create a logo for a non-profit school organization that feels right at home in the Pacific Northwest.
- Adapted color pallets to complement multiple partner organizations such as the Make a Wish Foundation and Boise State University.
- Logo design
- Brand Identity
social media campaign
Over the span of two weeks, testmettle’s social media campaign generated 31,000+ impressions while maintaining a cost-per-click (CPC) of under $4.00 and utilizing a very limited ad spend budget.
Leveraging PR on facebook
What does a 1 day, $20 ad campaign get you? With our team’s expertise, and a press release from the Idaho Statesman, you get about 1,800 impressions, 65 clicks, and a CPC of $0.31. Keep your wallet in your pocket and save your spending money for something fun, we got this.
creating a culture through branding
Colorful, full of life, and using witty humor, testmettle’s branding is familiar, emulating other successful ed-tech brands targeting college students.
Explaining new concepts through video
Clear, concise, and engaging – our team helped describe testmettle’s unique services to small businesses as well as students. We developed a script, storyboard, and overall message for testmettle’s explainer video.