Bringing some PNW style to a great cause; We took what Boise State Students enjoy most in the brands they like and applied it to the Wish Makers on Campus logo.

logo design wish makers on campus boise state

the assignment

Help a new Boise State organization find it’s identity through logo design and branding. We found inspiration from popular logos in the Pacific Northwest to create a logo that feels right at home.

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  • Create a logo for a non-profit school organization that feels right at home in the Pacific Northwest.
  • Adapted color pallets to complement multiple partner organizations such as the Make a Wish Foundation and Boise State University.


  • Logo design
  • Brand Identity
social marketing campaign

social media campaign

Over the span of two weeks, testmettle’s social media campaign generated 31,000+ impressions while maintaining a cost-per-click (CPC) of under $4.00 and utilizing a very limited ad spend budget.

Leveraging PR on facebook

What does a 1 day, $20 ad campaign get you? With our team’s expertise, and a press release from the Idaho Statesman, you get about 1,800 impressions, 65 clicks, and a CPC of $0.31. Keep your wallet in your pocket and save your spending money for something fun, we got this.

creating a culture through branding

Colorful, full of life, and using witty humor, testmettle’s branding is familiar, emulating other successful ed-tech brands targeting college students.

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Explaining new concepts through video

Clear, concise, and engaging – our team helped describe testmettle’s unique services to small businesses as well as students. We developed a script, storyboard, and overall message for testmettle’s explainer video.

testmettle explainer video