Why Local SEO for contractors and other tradesmen industries is a must

25 years ago:

when the furnace went out or a pipe was clogged in someone’s home, people opened either a phone book or their address book.

 

Now:

people pull their smartphone out of their pocket and Google companies who provide the service they are looking for.

best advertising for plumbers
best advertising for plumbers

Remember the good old days?

The point being:

The way service providers used to reach consumers is not the way that most consumers find those services today. Many of the people who are buying homes and looking for these services almost exclusively on Google and most will not look past the first page.

This is where many in the various trades are falling behind. By continuing to rely on outdated and expensive methods such as direct mail and radio advertising, you miss out on reaching the majority of people who have moved on to using Google and digital media.

It is just as likely that your customers will Google the service they are looking for and they will usually go for the services that show up on the first page of Google. If you’re not on that first page, they might just call someone else.

This is why many companies who provide services like plumbing, electrical and HVAC need to consider updating the way that they advertise online.

Internet Marketing for Contractors

The best lead generation companies for contractors will offer proper Internet marketing for plumbers, HVAC, and other trade industries that can result in a massive increase in leads, website traffic, and sales.

It is no longer enough to be the best at what you do. Unfortunately, you must be at the top of the list when new customers are looking for your service.

 

Rank higher on Google:

This is why it is important to hire the right people to handle your traditional and digital advertising such as search engine optimization, social media marketing and pay per click (PPC).

 

Attract talented employees:

Another major factor which should be taken in to account is that the up and coming men and women who are working in the trade look for jobs on Google, with just the addition of an apply today button on your about page you have the ability to receive applications and resumes from the best of the bunch.

These kinds of agencies are the ones who will help put you at the top of the first page of Google which will, in turn, help you keep the business you already have and continue to grow into markets you haven’t already tackled. Find yourself a digital marketing agency that offers a complete guide to internet marketing for contractors and your tradesman’s business will flourish.

hvac seo