The 3 books every digital marketer should read in 2017
Understanding digital marketing takes an entrepreneurial mentality. You’ve got to understand the business of advertising, and you’ve got to understand your client’s’ business as well. You need to be a creative who knows his way around photoshop, and you also need to be of the crazy analytic type who feels at home scrolling through an endless excel sheet of data.
Beyond that, you also need to stay up-to-date.New rules of marketing and PR are changing the playing-field, and there seems to be a new Best Marketing Book of all Time coming out every week.
Here is our list of 2017 digital marketing books that will help you out of that plateau you may be feeling.
Wired for Story by Lisa Cron
1. Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron:
You knew exactly what people wanted to hear in a story – what makes a story so perplexing that you had to turn to the next page to find out more? Wired for Story goes into great detail to answer these seemingly complex details and it’ll change the way you approach writing anything.
In the digital marketing world, copywriters always seem to forget that they’re writing a story. Whether it’s a slogan, an advertorial, or a short call-to-action on a Facebook Ad, your story is what captivates the reader to click the button or turn the page.
Digital marketing is entrepreneurial by nature.
2. The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll by Mike Michalowicz:
If we had to summarize Mike’s book in two words, it’d be “No B.S.” There is no impossible if there is ingenuity and sheer will. The Toilet Paper Entrepreneur takes you step-by-step into the world of starting your own business with little-to-no capital, and little-to-no knowledge of starting your own business.
The language is casual, and at some points crude yet hilarious. You’ll discover the raw approach to starting a business and why writing a traditional business plan is a waste of time. You’ll be opened up to finding useful resources that are outside of the box, and utilizing what little you have to the maximum potential.
What Ogilvy wrote decades ago still holds true today regarding copy writing best-practices.
3. Ogilvy on Advertising by David Ogilvy:
The Man, the Myth, The Legend:
The real life Don Draper actually started out as a Copywriter who eventually became the owner of one of the largest, most successful Advertising agencies in the world. They don’t make advertisers like they used to, and after reading what the late Mr. Ogilvy has to say, it really brings you back to Earth.
What Ogilvy has to say in his book has stood the test of time. His process in copy writing for print ads converts seamlessly to the digital world of blog posts, much of which has been long forgotten. His language is assertive, and resonates with those who appreciate the time-tested wisdom of great leaders of men such as Mr. Ogilvy. Opening his book is like opening a Dead Sea Scroll full of forgotten knowledge.