10 Reasons to Hire a Digital Marketing Agency in 2017
First of all, let’s agree on one thing:
Digital marketing makes everyone want to tear their hair out, even digital marketing specialists. If you’re struggling to build your brand online, or you’re tired of managing your own digital marketing, then keep calm and read on:
Here’s our list of the top 10 reasons to hire a digital marketing agency for 2017.
Hiring a digital marketing agency can save you time and money.
1. Massive Savings on Valuable Time– Get back to Running Your Business:
Hiring a digital marketing agency can free up a lot of your valuable time. You’d have to calculate the actual productive value of your time to get any sort of accurate measure, but we’ll bet it’s pretty valuable.
If you’re an entrepreneur or someone who manages a lot of projects and people, you can’t be taking up your time learning, brainstorming, and implementing a digital marketing campaign; it’s just not a financially beneficial trade-off.
Don’t get us wrong, you need a digital marketing campaign to maximize your business potential, but your time as a decision-maker is better spent doing what you do best – running your business. Leave the digital marketing and advertising to an agency.
2. Keep Your Website Up-to-Date with the Latest Digital Marketing Trends:
Google and other search engines change their search algorithms all the time. Therefore, Google is our mortal enemy; and yours too (Unless you work for Google).
With how often search engines change their ranking systems, it’s a no-brainer as to why you should hire a digital marketing agency. The best digital marketing team consists of digital marketing specialists that live and breathe digital marketing 8 hours a day, every day, researching the latest digital marketing trends of different clients from various industries.
That level of expertise and efficiency cannot be matched unless you spent that same amount of time learning the ins-and-outs of digital marketing. To help visualize this, imagine playing chess for 8 hours, every day, making sure to never make the same move twice.
Boutique digital marketing agencies tend to offer expert services for well under market value if it means landing a desirable client.
3. You’ll Never Run out of Ideas if Your Most Creative Advisors are Only a Phone Call Away!
Does it feel like your brand is getting stale? Are your customers not as enthusiastic about your business as they were during your grand opening?
You’re in luck:
Most digital marketing agencies are really just full-service Advertising agencies in-the-making. A lot of digital marketing agencies are full of creative individuals who are eager to break into the creative side of advertising and build their advertising portfolio. They’ll work to assist you with your brand strategy, brand development, and creative solutions.
The reason why many advertising agencies choose a boutique service such as digital marketing instead of jumping into full-service advertising is that the initial capital expenses involved are tremendous. You’ll need more employees to manage the added responsibilities, investments in more software, services, and production equipment, and the development of an entire creative process.
Local digital marketing agencies may not have the resources to buy prime-time commercial slots or create Hollywood production value commercials, but the individuals who make up a digital advertising team are usually very skilled in these creative areas. They can still help guide your brand strategy and help you develop and execute an entirely integrated marketing campaign, at least from a consultant standpoint.
4. Because what in the heck is SEO:
This is the million dollar question. Of all the digital marketing related searches in Google, the question, “What is SEO?” is the most-asked. SEO, or search engine optimization, is the practice of optimizing your website’s back-end code, on-page content, social media presence, and page authority to rank higher on Google’s Search Results Page.
Tracking the results of your digital marketing efforts are the key to growing your business online.
5. They’ll grow with your business:
There’s an old saying, “Advertising agencies are only as big as their clients”. When it comes to digital marketing agencies, they are generally a small team, offering their services for well under market value, in the hopes of landing a client with good growth potential. These boutique digital marketing agencies will work day-in and day-out in order to help said client grow their business. These agencies know that putting in the work to help your business grow is not just a service for you, the client, but also a service for the agency to grow as well.
6. It’s all about perspective:
Even if you have a highly effective in-house digital marketing department of your own, it’s still a good idea to have a professional opinion from a third party. In-house marketing agencies get stuck in the routine loop of seeing the same brand, same message, and same advertising for the same employer. The redundancy makes it very easy for an in-house team to miss something, or settle into an ineffective process.
7. Analytics, big data, and someone who’ll actually read them:
If you’re not collecting sales data, click-through rates, and tracking your web traffic, then you’ve got bigger problems. For those who are delving into analytics, you may be running into two problems:
a. You’re having trouble making sense of it all.
b. You don’t have time to make sense of it all.
Either way, your digital marketing agency will handle all the work. They collect your data, generate reports, and even create charts and dashboards to simplify your sales information into something easier to digest. Most digital marketing agencies include monthly analytics reports in their fees, and some of the best agencies will have account executives that are readily available to answer any questions you may have regarding your analytics reports.
Did you know advertising services are 100% tax deductible?
8. Advertising services are 100% tax-deductible as a business expense:
Digital marketing has no tangible transfer of goods like print designs, posters, or business cards; therefore, it is a 100% tax-deductible service. Help lower your taxes next tax season as well as increase your sales potential through professional advertising services. It’s one of those situations where you have nothing to lose, as long as you do your research and hire the right digital marketing agency.
9. Protect your bottom line:
A marketing department is very expensive. You’ve got to pay roughly $36,000 – $62,000 salaries for each employee hired, and you have to invest in extra office space, software, workstations, health and wellness benefits, etc. The list of expenses goes on, and your new marketing department will need substantial time to develop their process and efficiencies before they really get the ball rolling with effective ad campaigns.
For a fraction of the cost (and we literally mean a fraction), you get an entire team of experienced professionals ready to take on your ad campaign – and if you missed reason #8, it’s also tax-deductible, unlike an in-house marketing department.
10. Agencies help you avoid office politics when making big advertising decisions:
In-house digital marketing managers may work on their own self-fulfilling agenda. We’re not saying all in-house agencies do this, but it is also naïve to say this doesn’t happen at all. In-house managers and directors may bend to the requests of superiors who are not well versed in marketing & advertising. These marketing managers would be reluctant to go against their boss’s orders, even if they know it’s a bad marketing decision, because they want to please their superiors and advance in the company.
Agencies have no politics when it comes to clients. Their only agenda is to make sure your business grows so that you can afford larger ad campaigns. They’ll tell it like it is, and let even the CEO himself know if he is wrong or misguided. At the end of the day, growth is key and digital marketing agencies will get the job done.